Pareto is the marketing measurement platform that tells you where every euro went — and where the next one should go. Bayesian model under the hood. No PhD required.
Four steps. No PhD. No consultancy retainer. The whole thing can be live in your stack in two weeks.
Connect Google, Meta, TikTok, your DWH, even that one CSV your CFO loves. We handle the joins.
A Bayesian model trained on your 2+ years of spend, conversions and external signals. Adstock, saturation, baseline — handled.
Saturation curves per channel. The optimizer picks the allocation that maximises your KPI under your constraints.
Push the new mix to your media plan, then keep the model fresh as new data comes in. Weekly. Monthly. Whatever.
Other tools give you ONE layer of analysis. Pareto cascades — strategic decisions at the top, line-item actions at the bottom. Each level feeds the next.
Six modules. One platform. Built for marketing teams that have outgrown attribution dashboards but don't want to hire a Bayesian statistician.
We run a fully Bayesian MMM on your data — adstock, saturation, baseline, the works. You get response curves, contribution decomposition, and credible intervals you can actually defend in a board meeting.
A toy version of our optimizer, running on synthetic but realistic response curves. Move budgets around. Hit Optimizeto see Pareto's recommendation. Yes, this is what the real one feels like.
Pareto's AI sits on top of your MMM. It reads model outputs, anomaly logs, and your media plan — then explains what happened, what to do next, and why your CMO's gut feeling was right (or wasn't).
Drop your details. We'll come back with a 30-min walkthrough on your data within 48 hours.
No 4-step discovery funnel. Just a demo.